Identifying and Delivering the Content Your Customers Want

Create Content That Connects, Converts, and Ranks.

Creating content is easy. Creating the right content—the kind your customers actually want to read, that shows up in search, and builds trust—is where most businesses struggle. The result? Low engagement, poor rankings, and wasted effort.

In this webinar, Leonie Seysan and Pulkit Agrawal turn that around. Together, our presenters pull back the curtains and show you how to shift from guessing what to write, to truly understanding what your audience is searching for. You’ll learn how to narrow your focus, write with purpose, and build credibility—all in a way that’s achievable, practical, and backed by real insight.

Sign up today and create content that matters. This 1-hour session will give you the clarity and confidence to create content your customers will actually care about.

What You’ll Learn

• Know What Your Audience Wants – Find out what your customers are really searching for – and why it matters – using free tools and platforms.
• Focus for Maximum Impact – Narrow broad ideas into specific topics that earn trust and are worth reading.
• Build Content That Earns Credibility – Learn how to create content that builds trust, shows your expertise, and stands out in your industry.
• Bridge the Gap Between SEO and User Intent – Understand how to create content that ranks well and is of real value to your audience.
• Make Data-Driven Decisions – Plan your content with clarity, not guesswork based on what your customers are truly looking for.

Who Should Attend?

• Business Owners & Founders – Create content that attracts the right customers and drives growth.
• Marketing Managers & Content Leads – Build content that’s backed by real insights, not assumptions.
• Writers & Creators – Know exactly what to write—and why it matters to your audience.
• SEO Specialists & Digital Marketers – Align your content with search intent and performance goals.
• Agencies & Freelancers – Plan smarter content strategies that deliver results for your clients.

Why Attend?

• Create only what performs – Learn to create what your audience is actually looking
• Get practical, no-fluff guidance – Real tips, real tools, and no generic advice.
• Understand what makes content rank and resonate – Bridge the gap between what people want and what Google shows.
• Plan your content with confidence – Know what to write, when to write it, and how to make it matter.
• Learn from real experts – Walk away with proven methods you can use right away from industry experts with over 30 years of combined experience.

About Us

Presenters
Pulkit Agrawal, Managing Director of UR Digital, is a leading SEO expert with 17 years of experience. Named among the Top 50 Small Business Leaders and Top 20 Digital Marketers in 2022, Pulkit also serves as an advisor in the Australian government’s Digital Solutions Program, bringing practical, data-driven SEO insights to businesses nationwide.

Leonie Seysan is the Director of content agency Article Writers Australia and Article Writers Aotearoa and manages the team of professional writers and editors. She holds a Bachelor of Communications Degree (Media Studies) and has been writing professionally for over 15 years.

Organiser
UR Digital is an award-winning organic marketing agency dedicated to data-backed SEO, Digital PR and app store optimisation. We help businesses SME’s across Australia—increase search visibility and reach. If your customers can search for it, we can help them find you.

Webinar Highlights

• Completely FREE educational webinar
• Interactive Q&A session to answer specific questions and discuss real-world SEO challenges
• Access to “The Knowledge Xchange” Facebook Group for ongoing support and community insights