GPTSearch, SGE & The New Search War – What it means for your content in 2025

The Future of Search is here. Is Your Content Ready?

AI is rewriting the rules of search. With GPTSearch and Google’s Search Generative Experience (SGE) changing how content is surfaced, traditional SEO alone won’t cut it.

In this free 1-hour webinar, Pulkit Agrawal will break down how these changes are impacting rankings—and show you how to adapt before your visibility disappears. Learn what content AI promotes, what signals matter most now, and how to build a future-proof strategy that keeps you ahead.

What You’ll Learn

• Understand the New Search Landscape
  Discover how GPTSearch and SGE are transforming search intent, ranking systems, and user behavior.
• Learn What AI Is Prioritising
  See what content formats and structures consistently appear in AI-generated summaries.
• Leverage Off-Page SEO Like a Pro
  Explore how schema markup, author credibility, and semantic links boost visibility in AI-first engines.
• Know What’s Obsolete
  Uncover outdated SEO tactics that no longer work—and where your focus should shift instead.
• Stay Visible in an AI-First World
  Build content strategies that thrive under GPT-powered search and Google’s evolving SERPs.

Who Should Attend?

• Founders & Business Owners – Learn how AI search impacts your brand’s online presence.
• Marketing & Content Leaders – Align your SEO and content strategies with the future of search.
• Writers & SEO Creators – Create content AI engines actually surface.
• Digital Marketers & SEO Specialists – Update your playbook with future-focused techniques.
• Agencies & Consultants – Strengthen your service offerings with cutting-edge insights.

Why Attend?

• Stay Ahead of the Curve – Don’t wait to be left behind.
• Know What Works Now – Skip the fluff. Focus on proven tactics.
• Get Actionable Clarity – Practical takeaways, not just theory.
• See Real-World Examples – Understand what ranks in GPT and SGE—and why.
• Interactive Q&A – Bring your toughest SEO questions.

Meet Your Host

Pulkit Agrawal
Managing Director, UR Digital
Pulkit is one of Australia’s leading SEO voices, with 17+ years of experience. Named among the Top 50 Small Business Leaders and Top 20 Digital Marketers, Pulkit also advises the Australian Government through the Digital Solutions Program. His sessions are packed with actionable insights—not fluff.

About UR Digital

UR Digital is an award-winning SEO, Digital PR and ASO agency based in Sydney. From local startups to national brands, we help businesses across Australia stay visible, relevant, and competitive in search—no matter how fast it evolves.

Bonus for Attendees

• Free access to our interactive Q&A
• Join our The Knowledge Xchange Facebook Group
• Exclusive follow-up resources post-webinar