“Today it’s not about ‘get the traffic,’ it’s about ‘get the targeted and relevant traffic.” – Adam Audette
Delivering Exceptional Results Since 2021
Video transcript
Hi, my name is Pulkit Agrawal and I'm the founder of award-winning SEO agency UR Digital and I would like to personally welcome you to our website. I launched UR Digital with one belief, when your customers past, current or future search, they should find you. That's exactly what we help businesses do. We work with Australian businesses typically turning over $3 million to connect them with their ideal audience through SEO, digital PR, consulting and apps. optimization all with no shortcuts no smoke and no mirrors but here is the truth seo isn't what it used to be today your customers aren't just using google they're searching through ai overview gpt search perplexity and many other platforms search has changed and so must seo it's no longer about 10 blue links it's about showing up wherever your audience is looking and making sure you stand out that's what we do at you digital take a moment to browse through our website and see how we may be able to help you and if you ever have any questions feel free to reach out i along with my entire team would be happy to chat because if your customers can search it we can rank it
UR Digital is an Award-winning organic growth marketing agency based in Sydney. For over 5 years we have helped Australian businesses generate revenue from SEO either in the form of leads or direct sales, whilst having a lot of fun.
Trusted by top Australian businesses
About UR Digital
We specialise in SEO, GEO/AEO, Digital PR and ASO.
Our typical clients generally have:
- Less than $10m in revenue
- Looking at reducing their cost of customer acquisition
- Expanding their reach
- Hyper focussed on growing their business
Our work is trusted by industries as diverse as travel, legal, finance, manufacturing, and digital publishing (and many more), but we only work with one business per niche to avoid conflicts of interest. Please note we are not a full-service agency and do not offer website development, paid campaigns etc.
Awards & Nominations
Please click on the image to learn more.
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What We Do
Your customers don't just search on Google anymore. We help you reach your customers wherever they search: traditional search, AI, or app stores (if you have an app).
SEO
Be visible and get found across Google, Bing, and more
Traditional SEO is still very important; our work ensures customers visit your website and take whatever action you have chosen for them.
GEO / AEO
Get Recommended by AI
We know your customers are already using tools like ChatGPT, Gemini, Claude or others to look for reliable vendors. Our work not just cites your business but helps it become recommended by AI.
Consulting
Expert guidance without agency overhead
Not everyone needs a full campaign. Consulting is ideal for in-house teams or businesses needing clarity, direction, or technical problem-solving. Get strategic advice or second opinions without any commitments.
White Label
Your agency's silent partner
We deliver; you get the credit. Whether you are thinking of offering SEO/GEO/AEO/DPR as capability enhancements or plug a strategic gap, we have the knowledge, experience and proven model that works every time.
Digital PR
Earn links, mentions, and authority
Get mentioned by reputed and trusted local and national publishers to boost your online authority, credibility and instant traffic. Our clients have been covered in print, online, TV and radio, giving instant boost to their business.
App Store Optimisation
More visibility, more downloads, more growth
There are hundreds of thousands of apps on Play Store and App Store. ASO makes sure your app is found for relevant searches and your listing is compelling enough to be downloaded, giving you reach and customers.
Ready to Be Found?
May be you have burnt your hands in the past with SEO? A bad vendor does not mean bad industry. Start with the info pack, it has all the information you may need to make an informed decision.
Why Choose US
We’re not here to bamboozle you with jargon or hide behind dashboards. Our user and search focussed strategies make your brand discoverable across every major surface: classic search engines like Google and Bing, generative engines like ChatGPT, Gemini, Claude and Copilot, and answer engines like Perplexity.
People-first Philosophy
We focus on the people including agents tasked by humans who search and not on what search engines like. Why are they searching, at what stage of their buying journey they are on etc. This allows us to get unprecedented conversions for our customers.
Exclusive by Design
If we work with you, we won’t work with your competitors. It will be just you in your space. No conflict of interest.
Direct Specialist Access
You will work with our SEO Director Pulkit Agrawal throughout rather than being passed between account managers. We have no account managers.
Unfiltered KPI Dashboards
Track agreed-upon metrics: rankings, leads, backlinks, conversions – whatever matters most to you and your business matters to us.
No Lock-in Contracts
We earn your trust each month. You have the control to stay with us because you want to, not because of a piece of paper.
Platform-Agnostic
Our team has deep experience across pretty much all common platforms like Next.JS, React.JS, WordPress, Shopify, Wix, Webflow Joomla, Drupal, Duda etc. If a platform exists, chances are, we have experience on it.
“If you say it, it’s marketing; if your customers say it, it’s social proof” — Robert Cialdini
What Our Customers Say
We let our work speak for itself. Read what some of our customers have to say about us.
Your work is giving great results… what I see in the monthly stats is excellent. Due to your work, we’re extremely busy!
- 48% of website traffic from organic search
- Facebook group scaled from 8K → 300K+
- Increased showroom bookings
- Part of “From Tiles to Traffic” — Winner, APAC Search Awards 2025, Best Use of Search – Real Estate & Property
- Part of “From Tiles to Traffic 2.0” — Finalist, APAC Search Awards 2026, Best Use of Search – Real Estate & Property
Mike Turner
Managing Director, Nouvelle
Pulkit's unwavering focus on our core objectives and his expertise in managing complex SEO strategies impressed us... I highly recommend him for his rare ability to understand our content-driven business and tailor effective SEO solutions.
Amie Larter
CEO, Octomedia
I would highly recommend Pulkit and his team for all of their SEO expertise. We have been working with them for the past month and have noticed an increase in calls.
- Part of “Outages to Outranking” — Finalist, APAC Search Awards 2026, Best Use of Search – B2B (SEO)
Claire Combridge
Marketing Manager, PSS Distributors
Mr. Pulkit is truly a gem! I encountered him on LinkedIn 🙂 At first, I wondered if he could be as wonderful as he seemed. However, after attending his webinars about three or four times now, I can confidently say he exceeds expectations! His presentations are not only insightful but also incredibly relevant, making every session a delight. I make it a point to join as many as I can. I’m genuinely grateful for his generous sharing of knowledge and expertise!
Jhoanalyn Molina
SEO Sherpa
Pulkit helped me with ASO (App Store optimisation). It was new for me so I had a few questions, however, Pulkit made it all simple and seamless. Pulkit is prompt in responding and if I were to need either an SEO or an ASO consultant again, I would go straight to Pulkit. The app has been doing fantastically as well and I couldn’t be happier. Thank you Pulkit.
Shaan Nariman
Marketing Manager, Spacetalk Ltd
I don't usually read the New York Post – it's actually a bit surreal to be in there. I've been matched up against some big players now! I've had numerous enquiries over the past few days, all from America after reading the NY Post article.
- Featured in 50+ global publications
- Weekly radio segment secured
- 1.5K → 85K+ search impressions in 9 months
- Part of “Shedding Light on Dark Tourism” — Finalist, APAC Search Awards 2025, Best Use of PR in a Search Campaign
- Part of “Shaping Travel Through Search” — Winner, APAC Search Awards 2026, Best Use of Search – Travel / Leisure
David Smyth
Founder, Forward Travel
Pulkit’s consultancy is brilliant—tailored, actionable, and full of clarity.
Leonie Seysan
Director, Article Writers Australia
The provider (Pulkit Agrawal) was very friendly and helpful and was genuinely interested in helping me with my business SEO.
Joanne Curtis
Hearing Journeys Audiology
The information and education I received especially on key wrod search optimization for my web site has been invaluable.
Paul Williamson
Buyers Home Search
Seen enough? We are keen to work with you.
Our customers love us and trust us, because we always have their interests first and if you believe we may be the right fit, let's build something great together.
The New SEO: Search Everywhere Optimisation
Your customers don’t just “Google” anymore. They ask ChatGPT or Gemini or Claude for advice or get their answers through AI overviews and summaries. If your business doesn’t show up there, it may not exist for them.
So, why should your visibility just stop at Google?
We optimise your presence across all major discovery platforms, not just search engines, but also on generative and answer engines.
We call it Search Everywhere Optimisation.
Surfaces We Optimise For
Answer Engines
App Stores
Disclaimer: This is not an exhaustive list, if your preferred channel is not listed here, please get in touch to find out if we can help or not.
Learn With UR Digital
We don't hoard insights. We publish them. Whether you're new to SEO or AI or deep in the weeds, our free monthly webinars are designed to make search make sense.
Our website has undergone massive changes under the hood and some functionalities may not appear to work as intended. Kindly bear with us, whilst we fix them and in the mean time if you have any questions, please feel free to call us on 02 9136 2498.
Subscribe to Pulkit's Notes
A private thinking note from our founders desk that he shares when something important shifts in search or the outcomes from his latest experiments. Just practical insights on how to stay visible and relevant in an ever changing online world.
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FAQs
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