Meet the Team
We’re strategists, creators, writers, researchers, and mentors–all working together to help brands rank everywhere.
Our People
Please click on an individual profile to learn more about them.
Pulkit Agrawal
Founder, Managing Director & SEO Director
I’m Pulkit Agrawal, the Founder and SEO Director at UR Digital — a role that began long before the business ever had a name.
Aditi Agrawal
Director / Co-Founder
I’ve always been creative at heart. Growing up, I wanted to be an architect — fascinated by structure, balance, and the way design can shape how people feel. Life, however, had other plans, and that curiosity found a new home in graphic design — a space where I could create for the masses and bring ideas to life visually.
Susanna Correya
Content Manager
As a child, I wanted to become a pop singer like Celine Dion. As a teenager, I wanted to become a crime scene analyst or a forensic psychologist when I got hooked on CSI and Criminal Minds. As an adult, I wanted to become a professor of Literature. Finally, I decided to become a content writer, not as a consolation or a last resort, but because words give me a kind of joy that even they cannot describe.
Ankit Dey
Content Manager
It was never about the keywords – it was about creating something that matters.
Georgia Madden
Digital PR & Content Manager
I started my career on the other side of the inbox as a journalist, which means I know exactly what makes an editor pause, click, and say, “Yes, we’ll run this”. For nearly 20 years I’ve written for some of Australia’s leading property and lifestyle titles, including Homes & Gardens (as Features Editor), Houzz (as Senior Writer), Homes To Love, Inside Out, Bunnings, Dulux, and a boutique PR and branding agency in Melbourne.
Priya Hinduja
Content Writer
I’m Priya Hinduja, a content writer working for UR Digital since January 2025.
Mayank Lushte
Senior Software Engineer
Some people find their way to tech through curiosity. For me, it started with science — and a question: how does data make sense of something as complex as life?
Ebony Nelder
Administrative Clerk / Project Coordinator
Hi, I’m Ebony, and I work at UR Digital as an Administrative Clerk. Most of my day is spent helping things run smoothly — answering calls and emails, organising calendar bookings, and making sure people get the support they need when they reach out to us.
Mrunal Kumbhar
Graphics Designer
I’m Mrunal Vijay Kumbhar, a Graphic Designer at UR Digital since 2025.
Amanda King
External Mentor
Amanda King has been in the SEO industry over a decade, has worked across countries and industries, and is currently consulting through her business, FLOQ, focused strategy for the product, the user and the business. King is a regular contributor to Search Engine Land, and has been featured in publications and events like the Sydney SEO Conference, Search Marketing Summit, SEO Collective, Screaming Frog, Kate Toon’s Recipe to Success podcast and more. Always happy to trade war stories, find her on Twitter or LinkedIn for intermittently shared advice and thoughts on the industry.
Kerrie Sheaves
External Mentor
Kerrie is the Co-Founder of NFP Ocean and a passionate advocate for helping organisations grow, thrive, and create real impact. She leads the NFP Ocean team in shaping and driving its mission, drawing on years of experience in strategy, operations, and stakeholder engagement. Kerrie loves mentoring entrepreneurs and building supportive networks that bring ideas to life.
Join Us
We are committed to creating a workplace where everyone feels valued, respected, and empowered to contribute. Employment decisions at UR Digital are based on merit, qualifications, and business needs. We do not discriminate on the basis of race, color, religion, national origin, ancestry, sex, gender identity or expression, sexual orientation, age, disability, genetic information, marital status, veteran status, or any other legally protected status.