“If you don’t tell your story, someone else will.” – Unknown
Award-Winning Digital PR Agency
Video transcript
Hi, my name is Pulkit Agrawal and I'm the founder of award-winning SEO agency UR Digital and I welcome you to our digital PR service page. Our digital PR service focuses on securing high-quality media coverage and authoritative backlinks to boost your brand's visibility and online authority. While we are not a traditional PR agency, we take a data-driven approach to help your businesses gain recognition. recognition in mainstream media and improve search engine rankings through strategic outreach. Backlinks are the third pillar of SEO and honestly, traditional methods do not work anymore.
Over the past two years since we launched our digital PR service, our clients have got coverage in all states of Australia, excluding Northern Territory, in all forms of media including print, radio, online, TV and others. Our testimonials are a living. proof of what we have delivered for our clients. Please take a moment to go through our service offering. And if you ever have any questions, feel free to reach out and I along with my entire team will be happy to assist.
Boosting trust, bolstering authority, and building organic growth
Most SEO agencies treat PR like a link farm. Not us. Our Digital PR is research-driven and journalist-approved. We pitch newsworthy stories, not recycled spam. And when done right, it does more than earn links – it earns trust, brand mentions, visibility, and long-term SEO & LLM equity.
Trusted by top Australian businesses
Is Digital PR Right for You?
Exploring whether Digital PR is the right lever for your brand? We’ll help you assess fit before any commitment.
- If you’ve never run a digital PR campaign, we’ll walk you through the process and set expectations clearly.
- If you’ve been burned by amateurs or press release mills, we’ll show you how ethical Digital PR works.
- If you’re already working with us on SEO or GEO/AEO, we’ll show you how PR can accelerate visibility across both traditional SEO and LLMs.
We work with Australian businesses doing over $3M in annual revenue that are ready to build lasting authority and presence across Google, Bing, generative engines, and media ecosystems.
Our work can be seen in
Page 1 of 3
Key facts about our Digital PR service
100%
Success Rate
Every campaign delivers results
100's
Backlinks Secured
High-authority links earned
7/8
Australian States
Plus overseas publications
4
Media Types
Web, print, radio & social
What We Do
Data-Driven Storytelling
We build narratives from trends, stats, customer pain points, and expert insights – stories journalists can actually use.
Targeted Media Outreach
We pitch to the right journalists and outlets, not random inboxes. If your customer won't read it, we don't pitch it.
Authoritative Backlink Earning
We secure links exclusively from trusted publications when relevant – no begging, no paying, no AI-spun spam.
Media List Vetting
Every publication is vetted for audience fit, trust, and credibility. We won't pitch to irrelevant blogs or outdated newswires.
Campaign Reporting
Our dashboards show you which stories landed, who published them, and the SEO and brand impact they created.
Story Reframing
Not every pitch hits the first time. When it doesn't, we rework the angle, reconsider the publishers, tweak the hook, and try again.
Pricing
Discovery *
$499 (ex-GST). * credited on 1st invoice. Must be used within 60 days from the date of the discovery report.
Monthly
$5000 (ex-GST). Minimum 3 months commitment
Discounts
None. Please don't ask.
- All prices are ex-GST unless otherwise specified.
- Pricing may change without notice. Always check the website for updated pricing.
- Discovery invoices are due within 7 days. Your discovery report is delivered within 1 week of payment.
- The discovery fee is credited on your first invoice if you go ahead within 60 days from the date of the discovery report.
- Digital PR has a minimum commitment of 3 months.
Awards & Nominations
Please click on the image to learn more.
Case Studies
Real results from real businesses.
Digital PRSEOReal Estate & Property
Sydney Council DA Approval Rankings
Nouvelle
A data-led SEO and Digital PR campaign turned a common renovation frustration into national visibility — and policy-level impact.
- Public policy influenced
- Page 1 rankings in a competitive market
- 133,000+ engaged community built
Best Use of Search – Real Estate & Property — WinnerAPAC Search Awards 2025
Digital PRSEOTravel & Hospitality
Over-55 Trends
Forward Travel
By studying the shifting travel behaviour and turning into a national story, Forward Travel became the go-to source on mature-age travel trends.
- 40+ media features nationwide
- Direct backlinks to a flagship report
- Founder positioned as go-to commentator
Digital PRSEOTravel & Hospitality
Conservation Tourism
Forward Travel
A strategic, data-driven Digital PR shifted Forward Travel from a tour operator to a trusted authority in ethical, conservation-led travel.
- 5 tier-one media features
- National travel press coverage
- Founder positioned as expert voice
Why Businesses Choose UR Digital
Our Digital PR combines newsroom instincts with SEO/GEO/AEO expertise to earn coverage in publications your customers trust and on surfaces where algorithms pay attention. This isn’t exposure for exposure’s sake. It’s strategic visibility that builds credibility, earns links, and strengthens your brand’s position in both search results and minds.
Tailored Angles
Every pitch is customised for the journalist and audience and backed by data, insight, or trend relevance. No spam blasts, ever.
Relevance, Not Vanity
We don’t chase empty headlines but prioritise placements that reach the right audience and align with your business objectives.
Placements Earned
We earn (never buy) coverage through trust, persuasive & timely stories, and relationships with journalists who call us back.
Complements SEO/GEO/AEO
Digital PR means your stories not only get coverage; they boost your search visibility, authority, and entity strength across search and LLMs.
No Black-Hat PR
No AI-churned codswallop, no fake newswires. If it wouldn’t interest a human reader or journalist, it doesn’t leave our inbox.
Become 'The' Expert
Journalists don’t want clickbait. They want commentary. We help position you as a quotable voice worth talking to again.
“If you say it, it’s marketing; if your customers say it, it’s social proof” — Robert Cialdini
What Our Customers Say
We let our work speak for itself. Read what some of our customers have to say about us.
Your work is giving great results… what I see in the monthly stats is excellent. Due to your work, we’re extremely busy!
- 48% of website traffic from organic search
- Facebook group scaled from 8K → 300K+
- Increased showroom bookings
- Part of “From Tiles to Traffic” — Winner, APAC Search Awards 2025, Best Use of Search – Real Estate & Property
- Part of “From Tiles to Traffic 2.0” — Finalist, APAC Search Awards 2026, Best Use of Search – Real Estate & Property
Mike Turner
Managing Director, Nouvelle
Pulkit's unwavering focus on our core objectives and his expertise in managing complex SEO strategies impressed us... I highly recommend him for his rare ability to understand our content-driven business and tailor effective SEO solutions.
Amie Larter
CEO, Octomedia
I would highly recommend Pulkit and his team for all of their SEO expertise. We have been working with them for the past month and have noticed an increase in calls.
- Part of “Outages to Outranking” — Finalist, APAC Search Awards 2026, Best Use of Search – B2B (SEO)
Claire Combridge
Marketing Manager, PSS Distributors
Mr. Pulkit is truly a gem! I encountered him on LinkedIn 🙂 At first, I wondered if he could be as wonderful as he seemed. However, after attending his webinars about three or four times now, I can confidently say he exceeds expectations! His presentations are not only insightful but also incredibly relevant, making every session a delight. I make it a point to join as many as I can. I’m genuinely grateful for his generous sharing of knowledge and expertise!
Jhoanalyn Molina
SEO Sherpa
The provider (Pulkit Agrawal) was very friendly and helpful and was genuinely interested in helping me with my business SEO.
Joanne Curtis
Hearing Journeys Audiology
The information and education I received especially on key wrod search optimization for my web site has been invaluable.
Paul Williamson
Buyers Home Search
Pulkit is extremely knowledgeable about all things SEO. He provided me with a complete solution to boost my website SEO ranking that was clear and easy to understand. Now just my job to action it!
Karen Ball
The Foodie Nutritionist
Pulkit was so helpful and informative. I got so much out of the session.
Lianna Mills
Invested Home Loans
Pulkit was able to explain things at a level I understood and help me put in strategies on how to move forward and how to improve reaching my clients better
Tracey Harrison
The Lactation Coach
Learn With UR Digital
We don't hoard insights. We publish them. Whether you're new to SEO or AI or deep in the weeds, our free monthly webinars are designed to make search make sense.
Free
Webinar: 2026 Year-End Roundtable + AMA: What Worked in Search, and What’s Next
View the event page: 2026 Year-End Roundtable + AMA: What Worked in Search, and What’s Next
Subscribe to Pulkit's Notes
A private thinking note from our founders desk that he shares when something important shifts in search or the outcomes from his latest experiments. Just practical insights on how to stay visible and relevant in an ever changing online world.
Blogs
Digital PR involves using reputed online media- such as news sites, blogs, podcasts, etc to earn authoritative coverage and backlinks to increase visibility in traditional search engines and AI. Pre-Read: We failed in Digital PR for three years, before finally being able to crack it, so what you are about to read are things we…
Digital PR FAQs
Ready to Explore Digital PR for Your Business?
Everything starts with understanding your goals and determining whether Digital PR is the right approach for you or not. If you're considering Digital PR for reach or visibility, we can help you assess whether it can realistically help you reach your business objectives and show you what's possible without the jargon or guesswork.