"There is nothing scary about life if you are not attached to results." - Neale Donald Walsch
Award-winning SEO Agency Sydney
Video transcript
Hi, I'm Pulkit Agrawal, the founder of award-winning SEO agency UR Digital. If you are here, chances are your business isn't getting the visibility it deserves on search engines. And if you've been promised rankings with shortcuts, backlinks, or bloated dashboards that don't connect to actual growth, you're not alone. At UR Digital, we do SEO differently. We focus on something we call search everywhere optimization.
Keeping your brand show up when your ideal customers search, wherever they search. Whether it's traditional Google, chat GPT, or answer engines like perplexity, our strategies are built around entities, topical depth, and data-driven content, not guesswork. No fluff, no vanity metrics, just real work that drives visibility, builds trust, and encourages action. If you're not sure where your current SEO stands, I'd encourage you to click on your you to take our SEO Readiness quiz. It only takes a couple of minutes and will give you a clear picture of what's working and what's not.
Because if your customers can search it, we can rank it. And if you do decide that you need our help, feel free to reach out and we will be happy to assist.
Search Engine Optimisation that serves real business outcomes. Search is one of the primary ways people find products and services. But not all businesses get found. UR Digital helps your brand show up in the places your customers are already searching — Google, Bing, and other traditional search engines.
Unsure if SEO is the right channel for your business? Take the SEO quiz.
Trusted by top Australian businesses
How We Help You With SEO
Our SEO approach is built around clarity, relevance, and attracting the right audience, not buying backlinks and making empty guarantees. Whether you’ve never done SEO, tried it and felt burned, or are simply unsure how it works, here’s what we do, however it is not an exhaustive list:
Technical SEO
Fixing what’s broken under the hood: crawl issues, site speed, mobile UX, and indexability.
Topics (Keyword) Strategy
Mapping the terms your customers use across every stage of their purchasing journey.
On-Page & Content SEO
Making your pages search engine friendly, creating and improving content that builds trust with search engines and your future customers.
Links Earning (Not Buying)
Getting your site featured on credible websites, audio/written media, and publications; no paid links.
Entity & Schema Optimisation
Structuring your website data so search engines Google and Bing clearly understand your brand and services.
Local SEO
Boosting your presence in map packs and “near me” searches via Google Business Profile optimisation.
Analytics & Reporting
Clear visibility into what’s working (traffic, leads, rankings, and impact) delivered through your custom dashboard.
A year from now you may wish you had started today.
– Karen Lamb
“We may not know how to fly a plane or rocket, but what we do know which is SEO, we know it really well.”
Are We the Right Fit?
We work with Australian businesses generating over $3M in annual revenue that are ready to scale their organic visibility through a structured, long-term SEO strategy across Google and Bing.
- If you’ve never done SEO, don’t worry, we’ll explain exactly how it works.
- If you’ve tried it before and were disappointed, we’ll show you why and how it should’ve been done in the first place.
- If SEO is already part of your growth strategy, we’ll help you refine and execute it properly across search engines.
Exploring whether SEO is the right growth channel for your business? We’ll help you decide based on your goals, model, and audience. In the meanwhile, take our short quiz to assess your brand’s readiness.
Greg Bartels, Halo Tax + Accounting
Video transcript
Halo Group consists of two companies, Halo Tax Plus Accounting and Halo Advisory. Halo Tax Plus Accounting is an accounting firm that really focuses on guiding people through their financial lives, effectively being a financial GP, if you like. Halo Advisory, on the other hand, is about taking companies that are failing or really struggling, renegotiating debts, and then... advising them and helping them prosper in the future. The challenge I had prior to engaging UR Digital is that all of our business came from word of mouth.
I engaged UR Digital and Paul Kirk because he came highly recommended to me and I wanted to expand our visibility. We found that it was highly effective in driving new clients. to us and became a really strong second source of business. The reason I chose to work with UR Digital is they came highly recommended to me by the owner of a successful marketing agency. I thought if anyone's going to know who a good SEO professional is, it's going to be somebody who runs a marketing agency.
And I was very glad for the recommendation and I think it went extremely well. great plan when I started out. I had my web developer and I had Pulkert from UR Digital and I had myself and we were going to meet on a weekly basis. Things changed rapidly, work went crazy, I had no time at all and I basically left my web developer and Pulkert on their own to do all the work behind the scenes. The outcome I must say was extraordinary.
There's not much point just having a good web. site if nobody sees it. So as a result of working with UR Digital, Google searches became a very strong second source of new business. So whereas previously we relied purely on word-of-mouth, and word-of-mouth that you would expect in my business to always be the strongest source of new new business, but I was astounded at how much new we got from the work that Paul Kitt and UR Digital did on SEO. To give you an example, I even had one new client come to me and I asked how did you come to me and they said it was a Google search.
I said what did you search on? She said best accountant in Sydney. There are thousands of accountants in Sydney. The idea that we came up top even once was extraordinary. Once you have a good website, I think being easily found is the next most important priority, which is why I went down the path of SEO.
The next most important priority for me would be public relations, and then last I would do advertising. We haven't got beyond SEO because we just haven't had any more capacity in the firm to deal with the business that we've got. That's how effective it's been for us.
Pricing
Discovery *
$499 (ex-GST). * credited on 1st invoice. Must be used within 60 days from the date of the discovery report.
Monthly
$250 / hr (ex-GST). Minimum 20 hours / month
Discounts
None. Please don't ask.
- All prices are ex-GST unless otherwise specified.
- Pricing may change without notice. Always check the website for updated pricing.
- Discovery invoices are due within 7 days. Your discovery report is delivered within 1 week of payment.
- The discovery fee is credited on your first invoice if you go ahead within 60 days from the date of the discovery report.
- SEO has a minimum commitment of 20 hours each month.
Awards & Nominations
Please click on the image to learn more.
Case Studies
Real results from real businesses.
SEOWholesale & Distribution
Blackout Hotspots Report
PSS Distributors
NSW Blackout Hotspots Report
By turning outage data into a public-interest report, PSS earned media coverage, authority, and high-value leads in a low-PR industry.
- Coverage across regional NSW media
- From 0 → 4–6 inbound leads per month
- $50K UPS order attributed to campaign
Power SEO, Digital PR, PSS Distributors
SEOReal Estate & Property
Most Googled Reno Questions
Nouvelle
Most Googled Kitchen Reno Questions
A search-led SEO and Digital PR campaign turned real homeowner questions into media coverage, authority, and sustained organic growth.
- Coverage in Domain, Build.com.au & The Interiors Addict
- Organic clicks up 44% YoY
- Impressions more than doubled
Construction SEO, Digital PR, Renovation
Best Use of Search – Real Estate & Property — WinnerAPAC Search Awards 2025
SEORetail & Ecommerce
300% Revenue Growth in 30 Days with SEO
Designer Bums
300% Revenue Growth in 30 Days
A smart ecommerce SEO strategy helped Designer Bums cut through a crowded market and turn organic visibility into explosive sales growth.
- 300% increase in overall sales revenue (MoM basis)
- Category revenue growth up to 1,630%
- High-intent SEO drove immediate commercial impact
Read this case study: 300% Revenue Growth in 30 Days with SEO
Why Businesses Choose UR Digital
We focus on clear, search-first strategies designed to make your brand discoverable where people actively look for answers — across Google, Bing, and traditional organic search results.
People-first Philosophy
We optimise around what your customers search for and how they search. Content is structured to answer real questions clearly and help search engines understand relevance and intent.
Exclusive by Design
If we work with you, we won’t work with your competitors. This protects your competitive position while we build authority, connected content, and strong search signals. Your insights, gaps, and strategy stay yours – full stop.
Direct Specialist Access
You’ll work directly with our SEO Director, Pulkit Agrawal, rather than being passed between account managers. Your strategy is guided by a senior specialist with full context and accountability.
Unfiltered KPI Dashboards
You get clear data on visibility, traffic quality, and conversions, with every strategic action annotated clearly — not vanity metrics. That way you see exactly how our actions drive your results.
No Lock-in Contracts
SEO requires testing, iteration, and refinement. Our engagements are built around outcomes, with the flexibility to pause or adapt as your objectives evolve. If your search objectives shift, we adapt or you can pause.
Platform-Agnostic
We optimise SEO on your existing technology stack, whether it’s WordPress, Shopify, or a custom build. Our strategies adapt to your platform rather than forcing unnecessary change.
“If you say it, it’s marketing; if your customers say it, it’s social proof” — Robert Cialdini
What Our Customers Say
We let our work speak for itself. Read what some of our customers have to say about us.
Your work is giving great results… what I see in the monthly stats is excellent. Due to your work, we’re extremely busy!
- 48% of website traffic from organic search
- Facebook group scaled from 8K → 300K+
- Increased showroom bookings
- Part of “From Tiles to Traffic” — Winner, APAC Search Awards 2025, Best Use of Search – Real Estate & Property
- Part of “From Tiles to Traffic 2.0” — Finalist, APAC Search Awards 2026, Best Use of Search – Real Estate & Property
Mike Turner
Managing Director, Nouvelle
Pulkit's unwavering focus on our core objectives and his expertise in managing complex SEO strategies impressed us... I highly recommend him for his rare ability to understand our content-driven business and tailor effective SEO solutions.
Amie Larter
CEO, Octomedia
I would highly recommend Pulkit and his team for all of their SEO expertise. We have been working with them for the past month and have noticed an increase in calls.
- Part of “Outages to Outranking” — Finalist, APAC Search Awards 2026, Best Use of Search – B2B (SEO)
Claire Combridge
Marketing Manager, PSS Distributors
Mr. Pulkit is truly a gem! I encountered him on LinkedIn 🙂 At first, I wondered if he could be as wonderful as he seemed. However, after attending his webinars about three or four times now, I can confidently say he exceeds expectations! His presentations are not only insightful but also incredibly relevant, making every session a delight. I make it a point to join as many as I can. I’m genuinely grateful for his generous sharing of knowledge and expertise!
Jhoanalyn Molina
SEO Sherpa
The provider (Pulkit Agrawal) was very friendly and helpful and was genuinely interested in helping me with my business SEO.
Joanne Curtis
Hearing Journeys Audiology
The information and education I received especially on key wrod search optimization for my web site has been invaluable.
Paul Williamson
Buyers Home Search
Pulkit is extremely knowledgeable about all things SEO. He provided me with a complete solution to boost my website SEO ranking that was clear and easy to understand. Now just my job to action it!
Karen Ball
The Foodie Nutritionist
Pulkit was so helpful and informative. I got so much out of the session.
Lianna Mills
Invested Home Loans
Pulkit was able to explain things at a level I understood and help me put in strategies on how to move forward and how to improve reaching my clients better
Tracey Harrison
The Lactation Coach
Learn With UR Digital
We don't hoard insights. We publish them. Whether you're new to SEO or AI or deep in the weeds, our free monthly webinars are designed to make search make sense.
Free
Webinar: 2026 Year-End Roundtable + AMA: What Worked in Search, and What’s Next
View the event page: 2026 Year-End Roundtable + AMA: What Worked in Search, and What’s Next
Subscribe to Pulkit's Notes
A private thinking note from our founders desk that he shares when something important shifts in search or the outcomes from his latest experiments. Just practical insights on how to stay visible and relevant in an ever changing online world.
Blogs
A strong B2B content funnel does more than attract traffic. It guides the right buyers through awareness, consideration, and decision with content that matches their intent at every stage. Audit your current funnel, fill the gaps, and create a content system that supports conversions instead of random pages. Introduction Most teams create content without a…
The traffic-to-revenue gap happens when SEO content attracts visitors but fails to turn them into leads, pipeline, or sales. Generic content often targets search volume instead of buyer intent. To create content that converts, map topics to the buyer journey, add clear CTAs, build conversion paths, include proof, and track revenue impact. Introduction For years,…
Product-led content strategy creates content that helps users solve real problems using your product, not just get generic advice. It is needed to turn traffic into sign-ups, demos, and pipeline. It is created by finding high-intent topics, showing practical workflows, adding proof, using clear CTAs, and measuring revenue impact. Introduction Creating content for products isn’t…
SEO Agency FAQs
Ready to Explore SEO for Your Business?
Everything starts with understanding your goals and determining whether SEO is the right way to reach them. If you're considering SEO as a growth channel, we'll help you assess whether it can realistically help you reach your business objectives and show you what's possible without the jargon or guesswork.