“We don’t fear AI taking over. We fear not being in control of how it grows.” – Tim Cook
Award-Winning AEO & GEO Agency Sydney
Video transcript
Hi, I'm Pulkit Agrawal, the founder of award-winning SEO agency UR Digital. If you are here, chances are your business isn't getting the visibility it deserves on search engines. And if you've been promised rankings with shortcuts, backlinks, or bloated dashboards that don't connect to actual growth, you're not alone. At UR Digital, we do SEO differently. We focus on something we call search everywhere optimization.
Keeping your brand show up when your ideal customers search, wherever they search. Whether it's traditional Google, chat GPT, or answer engines like perplexity, our strategies are built around entities, topical depth, and data-driven content, not guesswork. No fluff, no vanity metrics, just real work that drives visibility, builds trust, and encourages action. If you're not sure where your current SEO stands, I'd encourage you to click on your you to take our SEO Readiness quiz. It only takes a couple of minutes and will give you a clear picture of what's working and what's not.
Because if your customers can search it, we can rank it. And if you do decide that you need our help, feel free to reach out and we will be happy to assist.
Competing for authority in high-intent categories? Be the source AI answers pull from.
UR Digital helps your business get cited, surfaced, and selected in answer and generative engines like ChatGPT, Gemini, Grok, Claude, AI Overviews, AI Mode, Copilot, and voice search, because if you’re not a part of those answers, you’re being left out. Not sure what AEO & GEO are or how they could work for you? Take the quiz.
Trusted by top Australian businesses
What Are AEO & GEO? What’s the Difference?
AEO makes you extractable. GEO makes you selectable. Practically speaking, most businesses need both, because AI results reward pages that are easy to parse and worthy of trust.
AEO (Answer Engine Optimisation)
AEO is the practice of making your content and on-site data easy for answer engines to extract and reuse accurately.
You need clear question-led copy, clean page structure, and structured data (schema) so engines can confidently lift the right snippet, definition, steps, pricing, FAQs, reviews, or product details.
GEO (Generative Engine Optimisation)
GEO is the practice of increasing the chance your brand is trusted and referenced inside AI-generated responses.
It focuses on credibility signals like authority, consistency, entity clarity, expert-backed content, and trust signals that make models and AI search surfaces more comfortable citing you as a source.
Is AEO/GEO the Right Strategy for Your Business?
Google’s and Bing’s AI Overviews, Perplexity, ChatGPT, and others summarise answers by referencing sources they deem reliable.
Being first in traditional search isn’t enough anymore. If AI engines aren’t referencing your brand in their answers, your visibility is shrinking, no matter your ranking.
- If this is the first time you’re hearing about AEO/GEO, rest assured, we’ll walk you through it.
- If you’ve tried to optimise for AI before and saw nothing come of it, we’ll show you what was missing.
- If you’re already investing in SEO, we’ll make sure your strategy includes this critical evolution.
Still wondering if AEO/GEO fits your model? Take our short AI Visibility Quiz to assess your brand’s readiness.
Nick Belgrove, NJED Consulting
Video transcript
I've come across a large number of SEO supposed experts. I haven't come across any that really know what they're doing. We had four sessions straight to the point and it was an amazing experience. So for us as a business, that's allowed us to align another service with the rapid delivery. I'm Nick Barbaro.
founder of nged consulting our best thing for rapidly dializing and fixing underperforming marketing predominantly through for founders of established businesses so before working on the ui digital the main challenge we had is we'd figured out how to get content to appear on page one you know consistently we need to figure out how to get it there more quickly and also better ai optimized with the ai optimization it was just that nobody out there had really figured out how to do it we had inadvertently figured out some things that worked uh but not consistently and quickly so that's where poor kit came in they just filled in some of those gaps which you know we had eventually got there perhaps but or not perhaps we would have done but you know probably weeks and weeks of dean through that stuff and research to do that so I've got a lot of experience with who's good and who's bad. I haven't come across anybody else who actually knows search, SEO being a component of that, as well as Pouquet and UiDigital. You know, it was a very pleasant experience dealing through with Pouquet and UiDigital. They know their stuff, there's no fluff, cut straight through to exactly what you need to know, and very sort of problem solution orientated. So it's just straight to what you need to do, just do it, test it, come back.
Have any issues, give them a call. I've come across a large number of SEO supposed experts. I haven't come across any that really know what they're doing. And I come from a technical background, so I know how things need to work, but there's usually a few components that, extra bits that can be done. just lift that so that makes it you know that will make the difference between something that works and something that works rapidly so for example we could get content to rank on page one it would take us multiple weeks sometimes months after going through things for certain content we have to get it up from ranking page one sometimes in top four within about eight hours they did the first time i've sort of uh reached out specifically to uh sort of interact through with uh consulting in the seo space again because i do it executed etc and i hadn't found anybody who actually really understood it so they but uh in the case of dealing through with uh UR Digital it was yeah brilliant literally we had four sessions um real quick short sessions punch you on straight to the thing and straight to the point and uh yeah it was yeah amazing experience specific outcomes is that it's um it's accelerated our ability to uh get content ranking and my ranking uh in a standard search point uh point of view that's ranking within the top 10 ideally top page or above on page one of stand search results for things like AI overviews that's ranking within the top three our business is based around delivering results really quickly so we go what we do is we rapidly diagnose why marketing is underperforming and implement fixes really quickly so that's that's what people are looking for that's what they're expecting from us and what we do a selection of things that achieve that but in the search space several weeks or several months is not rapid so for us as a business that's allowed us to align another service with the rapid delivery for a larger business that's already but a conversion rate optimized websites check out UR Digital um they're reading that
AEO/GEO Pricing
Discovery *
$499 (ex-GST). * credited on 1st invoice. Must be used within 60 days from the date of the discovery report.
Monthly
$250 / hr (ex-GST). Minimum 20 hours / month
Discounts
None. Please don't ask.
- All prices are ex-GST unless otherwise specified.
- Pricing may change without notice. Always check the website for updated pricing.
- Discovery invoices are due within 7 days. Your discovery report is delivered within 1 week of payment.
- The discovery fee is credited on your first invoice if you go ahead within 60 days from the date of the discovery report.
- GEO has a minimum commitment of 20 hours each month.
Awards & Nominations
Please click on the image to learn more.
Case Studies
Real results from real businesses.

SEOWholesale & Distribution
Blackout Hotspots Report
PSS Distributors
NSW Blackout Hotspots Report
By turning outage data into a public-interest report, PSS earned media coverage, authority, and high-value leads in a low-PR industry.
- Coverage across regional NSW media
- From 0 → 4–6 inbound leads per month
- $50K UPS order attributed to campaign
Power SEO, Digital PR, PSS Distributors

SEOReal Estate & Property
Most Googled Reno Questions
Nouvelle
Most Googled Kitchen Reno Questions
A search-led SEO and Digital PR campaign turned real homeowner questions into media coverage, authority, and sustained organic growth.
- Coverage in Domain, Build.com.au & The Interiors Addict
- Organic clicks up 44% YoY
- Impressions more than doubled
Construction SEO, Digital PR, Renovation
Best Use of Search – Real Estate & Property — WinnerAPAC Search Awards 2025

ASO OptimisationTechnology & Software
SpaceTalk – ASO
Spacetalk
App Visibility Across Platforms
A focused ASO campaign lifted Spacetalk’s visibility on launch across Apple App Store and Google Play Store — turning keyword searches into consistent discovery and downloads.
- Positioned #3 in organic app store search
- Ranked for targeted keywords
- Store listings optimised across iOS and Android
Why Choose US
We’re not here to bamboozle you with jargon or hide behind dashboards. Our user and search focussed strategies make your brand discoverable across every major surface: classic search engines like Google and Bing, generative engines like ChatGPT, Gemini, Claude and Copilot, and answer engines like Perplexity.
People-first Philosophy
We focus on the people including agents tasked by humans who search and not on what search engines like. Why are they searching, at what stage of their buying journey they are on etc. This allows us to get unprecedented conversions for our customers.
Exclusive by Design
If we work with you, we won’t work with your competitors. It will be just you in your space. No conflict of interest.
Direct Specialist Access
You will work with our SEO Director Pulkit Agrawal throughout rather than being passed between account managers. We have no account managers.
Unfiltered KPI Dashboards
Track agreed-upon metrics: rankings, leads, backlinks, conversions – whatever matters most to you and your business matters to us.
No Lock-in Contracts
We earn your trust each month. You have the control to stay with us because you want to, not because of a piece of paper.
Platform-Agnostic
Our team has deep experience across pretty much all common platforms like Next.JS, React.JS, WordPress, Shopify, Wix, Webflow Joomla, Drupal, Duda etc. If a platform exists, chances are, we have experience on it.
“If you say it, it’s marketing; if your customers say it, it’s social proof” — Robert Cialdini
What Our Customers Say
We let our work speak for itself. Read what some of our customers have to say about us.
Your work is giving great results… what I see in the monthly stats is excellent. Due to your work, we’re extremely busy!
- 48% of website traffic from organic search
- Facebook group scaled from 8K → 300K+
- Increased showroom bookings
- Part of “From Tiles to Traffic” — Winner, APAC Search Awards 2025, Best Use of Search – Real Estate & Property
- Part of “From Tiles to Traffic 2.0” — Finalist, APAC Search Awards 2026, Best Use of Search – Real Estate & Property
Mike Turner
Managing Director, Nouvelle
Pulkit's unwavering focus on our core objectives and his expertise in managing complex SEO strategies impressed us... I highly recommend him for his rare ability to understand our content-driven business and tailor effective SEO solutions.
Amie Larter
CEO, Octomedia
I would highly recommend Pulkit and his team for all of their SEO expertise. We have been working with them for the past month and have noticed an increase in calls.
- Part of “Outages to Outranking” — Finalist, APAC Search Awards 2026, Best Use of Search – B2B (SEO)
Claire Combridge
Marketing Manager, PSS Distributors
Mr. Pulkit is truly a gem! I encountered him on LinkedIn 🙂 At first, I wondered if he could be as wonderful as he seemed. However, after attending his webinars about three or four times now, I can confidently say he exceeds expectations! His presentations are not only insightful but also incredibly relevant, making every session a delight. I make it a point to join as many as I can. I’m genuinely grateful for his generous sharing of knowledge and expertise!
Jhoanalyn Molina
SEO Sherpa
The provider (Pulkit Agrawal) was very friendly and helpful and was genuinely interested in helping me with my business SEO.
Joanne Curtis
Hearing Journeys Audiology
The information and education I received especially on key wrod search optimization for my web site has been invaluable.
Paul Williamson
Buyers Home Search
Pulkit is extremely knowledgeable about all things SEO. He provided me with a complete solution to boost my website SEO ranking that was clear and easy to understand. Now just my job to action it!
Karen Ball
The Foodie Nutritionist
Pulkit was so helpful and informative. I got so much out of the session.
Lianna Mills
Invested Home Loans
Pulkit was able to explain things at a level I understood and help me put in strategies on how to move forward and how to improve reaching my clients better
Tracey Harrison
The Lactation Coach
Learn With UR Digital
We don't hoard insights. We publish them. Whether you're new to SEO or AI or deep in the weeds, our free monthly webinars are designed to make search make sense.
Free
Webinar: 2026 Year-End Roundtable + AMA: What Worked in Search, and What’s Next
View the event page: 2026 Year-End Roundtable + AMA: What Worked in Search, and What’s Next
Subscribe to Pulkit's Notes
A private thinking note from our founders desk that he shares when something important shifts in search or the outcomes from his latest experiments. Just practical insights on how to stay visible and relevant in an ever changing online world.
Blogs

A content marketing funnel guides users from awareness to comparison to purchase. Funnels break when content attracts traffic but fails to move users toward the next stage, especially from ToFu to MoFu and BoFu. They can be fixed through stage mapping, clear CTAs, internal links, tracking, and sales alignment. Introduction Before someone buys, they move…

To win in the no-click era, create content that AI can easily understand, trust, and cite. Use clear structure, direct answers, updated data, schema, topic clusters, and expert insights. Success now depends less on clicks alone and more on visibility, mentions, branded searches, and being chosen in AI-generated answers. Introduction You’ve probably noticed it yourself—answers now show…

If your revenue has plateaued despite rising traffic, you likely have a conversion leak. By shifting from capability-led messaging to outcome-driven strategies rooted in neuromarketing, you can resolve subconscious doubt and guide users to a “Yes.” True growth comes from optimising for the human brain, not just the search engine. Introduction You’ve invested heavily in…
Generative AI SEO FAQs
Ready to Explore Generative AI SEO for Your Business?
If you're curious about how AI-generated answers are impacting your traffic or wondering how to get your brand cited across platforms like ChatGPT, Perplexity and Google AI Overviews, we can show you what's possible, and whether Generative AI SEO makes sense for your business. Let's find out together.