Ankit Dey

It was never about the keywords – it was about creating something that matters.

I’m Ankit Dey, a content writer at UR Digital since 2024.

How did SEO content writing find me, you ask?

Even while pursuing a master’s degree in biotechnology, I decided to do something I’ve loved since childhood – to write. That’s when I rubbed shoulders with SEO. I came across an article that described various methods that scientific writers could use to make their papers more discoverable through SEO. While I found it very interesting at the time, it would take another couple years for me to fully appreciate its potential.

In 2021, I joined JustBurstOut as a part-time Web Content Writer. There, I was surprised to notice how SEO boosted the organic traffic of a normal web page within weeks.

After university, I joined Marketysers Global Consulting in 2022, as a Market Research Associate. For the next 2 years, I worked there in a cross-domain environment, primarily focusing on the healthcare and FMCG domains, focusing on upskilling my writing underneath it all.

Then, in 2024, I decided to definitively change gears and shift to writing. That’s when I came aboard UR Digital — a team where content joined hands with SEO. Of course, there’s the part of writing optimised content for search engines, but for me, there’s something even bigger; to create something that matters to my readers – something they can trust.

But that’s just the work-me. Alongside, I love to read (much more than writing), listen to Indian classical music, and translating — a hobby I picked during the pandemic. You can check out my Instagram page Kabyo if you’re into translated texts of modern Bengali and world literature.

And the really quirky-me? That’ll be the one that collects bus tickets; receipts created by recycling all kinds of paper, from exam sheets to wanted posters.

Want a glimpse of my collection? Or talk about SEO content writing? Let’s connect.