How to Track Your AI Visibility in Google Analytics

Your content might rank well on Google — but is it showing up where it counts in AI-driven search?

With AI platforms and GPT-powered tools reshaping how users search and find answers, relying on Google rankings alone is no longer enough. If you’re not tracking how your content performs in AI-generated answers, you’re essentially flying blind.

Join Pulkit Agarwal in this exclusive 1-hour webinar where he will guide you step-by-step on making your AI visibility measurable inside Google Analytics. You’ll learn how to:

• Identify where your content appears across AI platforms like GPTSearch and Google’s Search Generative Experience (SGE).
• Track AI-driven traffic inside GA4 with custom setups tailored for AI visibility.
• Fine-tune your analytics configuration to stay ahead and maintain control over your data.

This session cuts through the technical noise, focusing on practical, implementable steps to spot AI discovery patterns, configure your analytics, and future-proof your reporting.

If you’re serious about content performance in the AI era, this is a must-attend webinar. Don’t guess what your AI visibility looks like measure what truly matters and gain the competitive edge today.

What You’ll Learn

• Understand the New Search Landscape: How GPTSearch, Bing Copilot, and Google’s SGE transform content ranking and discovery.
• Uncover Hidden AI Traffic: Techniques to detect AI-sourced traffic within your existing GA setup.
• Configure GA4 for AI Search: Setting up custom dimensions, events, and reports for AI visibility tracking.
• Use Query Parameters to Your Advantage: Practical ways to track AI discovery using URLs, referrers, and annotations.
• Future-Proof Your Reporting: Strategies to adapt as AI search evolves and new data sources emerge.

Who Should Attend?

• Business Owners & Founders looking to understand their AI search presence without guesswork.
• Marketing & Content Leads wanting to ensure their reporting aligns with AI-driven discovery shifts.
• SEO Analysts & Content Creators aiming to track visibility beyond traditional blue link rankings.
• In-House Teams & Agencies seeking frameworks to future-proof their analytics and measurement stack.

Why Attend?

• Spot where your content surfaces in AI search results.
• Track AI-driven traffic and visibility inside Google Analytics 4.
• Prevent losing untracked visits and impressions from AI sources.
• Shift focus from outdated ranking metrics to real AI visibility.
• Walk away with actionable templates, tagging guides, and setup walkthroughs.

About the Presenter

Pulkit Agarwal — Managing Director of UR Digital and a renowned SEO expert with 17 years of experience. Recognized among the Top 50 Small Business Leaders and Top 20 Digital Marketers in 2022, Pulkit advises the Australian government’s Digital Solutions Program, empowering businesses with data-driven SEO strategies.

About UR Digital

UR Digital is an award-winning organic marketing agency specialising in SEO and app store optimisation. We help Australian businesses — from startups to enterprises — increase search visibility across Google, AI-driven platforms, and beyond.

Webinar Highlights

• Completely FREE educational webinar.
• Interactive Q&A session to address your specific questions and challenges.
• Access to “The Knowledge Xchange” Facebook Group for ongoing support and community insights.