Stop Serving Cold TOFU: How to Cook Up Content That Attracts, Nurtures & Converts

Most content strategies are like bad buffets: too much filler, nothing memorable, and everyone leaves hungry.

Enter the funnel kitchen. TOFU, MOFU, BOFU may sound like alphabet soup, but done right, they’re the recipe for content that attracts, nurtures, and converts without giving your audience indigestion.

In this session, Susanna from UR Digital serves up the exact ingredients you need: pillar posts, supporting blogs, lead magnets, knowledge bases, and even user-generated content. You’ll see how to combine them into a funnel, whether you’re cooking for clicks, leads, or sales.

Bring an appetite for results. Leave with a recipe you can use tomorrow (and all the days after).

What You’ll Learn

• TOFU, MOFU, BOFU Made Simple – Understand the funnel without the jargon, once and for all.
• Pillars & Supporting Posts – The bread and butter of SEO (and how to season them right).
• Lead Magnets That Stick – Not bland PDFs, but irresistible side dishes that keep readers coming back.
• Knowledge Bases & UGC – The hearty staples that keep your audience full and loyal.
• Your Funnel Recipe Card – A framework you can reuse, adapt, and hand off to your team.

Why Attend?

• Stop Guessing – Finally know what type of content belongs where in the funnel.
• Action-Ready – Leave with a recipe you can follow immediately, no gourmet skills required.
• Balanced Diet of Content – Learn how to feed readers at every stage, not just the top of the funnel.
• Cheeky but Clear – Because strategy doesn’t have to taste like wet cardboard.

Who Should Attend?

• Small Business Owners – If your blog is collecting dust but not leads.
• Founders & Startups – Need a content strategy that goes beyond “let’s just post more.”
• In-House Marketers & Agencies – Need a repeatable recipe for client campaigns.
• Content Writers & Creators – Want to map your words to results, not just rankings.

Webinar Highlights

• Funnel Example – See how a real TOFU–MOFU–BOFU content plan comes together in practice.
• Practical Frameworks – Clear, reusable models you can apply to your own brand or client strategy.
• Audience Q&A – We’ll tackle common content questions at the end of the session.
• One-Hour Deep Dive – A focused, fast-paced walkthrough of the content funnel that finally makes sense.

👉 Save your seat now for a chance to learn how to cook up content that satisfies across the funnel.