166% Clicks Increase , 76.5% MoM Traffic Increase

Halo Tax + Accounting is a Sydney-based accounting firm offering individual tax returns, business accounting, and advisory services. They support clients in Sydney CBD, combining technical expertise with a hands-on, relationship-driven approach.

As a small practice operating in a saturated market, Halo Tax depends heavily on search visibility to bring in new clients. Before partnering with us, their online presence wasn’t strong enough to consistently attract enquiries or support long-term growth — leaving a clear gap between the quality of their service and the visibility of their brand.

Halo Tax had the expertise and service quality to grow, but their digital footprint wasn’t keeping up.

They faced three major challenges:

• Low search visibility — their Google Business Profile (GBP) wasn’t appearing frequently for high-intent local queries like “tax return”, “tax accountant”, or “tax agent near me”.
• Minimal customer actions — calls, website visits, and direction requests were low, limiting real-world enquiries.
• Stagnant growth — as a single-accountant practice, they needed a consistent flow of new leads to scale.

For a small professional services firm, visibility is everything. Halo Tax needed an SEO approach that would put them in front of local searchers, increase trust signals, and drive enquiry-ready traffic.

We developed a three-step SEO strategy focused on On Page SEO, Local SEO, and Digital PR — built to unlock quick gains while setting up Halo Tax for long-term organic growth.

1. Local SEO optimisation

We optimised the Google Business Profile with improved categories, service descriptions, keyword targeting, and engagement prompts. This directly influenced how often Halo Tax appeared for discovery searches like “tax return” and “tax accountant.”

2. High-growth landing pages

We reworked important landing pages to capture service-based intent, ensuring Google had clear, structured signals on what Halo Tax should rank for.

3. Consistent authority-building

We layered on thought leadership, structured metadata improvements, and targeted on-page SEO to strengthen relevance for core accounting terms.

The strategy — executed over eight months — led to outcomes that were transformative for a small local practice:

• Surge in Google Profile Visibility
  • 3,371 profile views in six months
  • Majority from Google Search across desktop and mobile
  • 589 discovery searches, including 303 searches for “halo tax” — signalling a rise in brand recognition
• 166% Increase in Clicks: More people found Halo Tax online — and more people took action.
• 5% Month-on-Month Traffic Increase: A dramatic uplift in organic engagement and search visibility.
• High-Intent Enquiry Pipeline
  • 86 calls made directly from the Google Business Profile
  • 380 website clicks — users actively researching services
  • 172 direction requests, indicating strong trust and intent to visit the practice

However, the most meaningful result wasn’t a metric — it was the business transformation. In under a year, Halo Tax went from a single operator to a team of six, powered by consistent inbound leads coming from organic search and local visibility.