- Alt – Alternative text
- ASO – App store optimisation
- AI – Artificial intelligence
- AIM – AI Mode
- AIO – AI Overview
- AOV – Average order value
- BERT – Bidrectional encoder representations from transformers
- BPB – Bing Places for Business
- BOFU – Bottom of the funnel
- BWT – Bing Webmaster Tools
- CAC – Customer acquisition cost
- ccTLD – Country code top-level domain
- CPA – Cost per acquisition
- CPI – Cost per impression
- CTA – Call to action
- CTR – Click-through rate
- CRO – Conversion rate optmisation
- CLS – Cumulative Layout Shifts
- CrUX – Chrome User Experience Report
- CWV – Core Web Vitals
- DAU – Daily active users
- DPR – Digital PR
- FID – First Input Delay
- Gen AI – Generative AI
- GA/GA4 – Google Analytics / Google Analytics 4
- GBP – Google Business Profile (formerly GMB – Google My Business)
- GEO – Generative engine optimisation
- GSC – Google Search Console
- GTM – Google Tag Manager
- HTTP – HyperText Transfer Protocol
- HTTPS – HyperText Transfer Protocol Secure
- IDF – Inverse Document Frequency
- LCP – Largest Contentful Paint
- LLM – Large Language Model
- LSA – Latent semantic analysis
- LTV – Lifetime value
- MAU – Monthly active users
- MCP – Model context protocol
- ML – Machine Learning
- MOFU – Middle of the funnel
- MSV – Monthly Search Volume
- MUM – Multitask Unified Model
- NAP – Name Address Phone
- NLP – Natural Language Processing
- PBN – Private blog network
- RAG – Retrieval Augmented Generation
- ROI – Return on investment
- SGE – Search Generative Experience
- SERP – Search Engine Results Pages
- SQL – Sales qualified lead
- TF-IDF – Term Frequency – Inverse Document Frequency
- TOFU – Top of the funnel
- TLD – Top level domain
- TL;DR – Too long, didn’t read
- URL – Uniform Resource Locator
- UTM – Urchin tracking module
- UA – Universal Analytics
- UGC – User generated content
- UI – User Interface
- UX – User Experience
- WAU – Weekly active users
- WCAG – Web Content Accessibility Guidelines
- YMYL – Your money your life
- YT – YouTube
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