SEO
In M and A, total keyword counts are liabilities, not assets. To maximise exit value or avoid buying a lemon, focus on direct revenue attribution, AI citation share, the technical cause of traffic dips, the Cost of Customer Acquisition, and DAU, WAU and MAU. A true digital asset is a high-efficiency lead-generation machine, not just…
Stock photos don’t directly harm SEO, but they rarely help either. Overused, generic visuals reduce engagement, trust, and image search potential. To minimise impact, customise images, optimise filenames and alt text, compress files, and balance stock with authentic visuals to improve performance, credibility, and overall search visibility. Introduction Many websites rely on stock photos to…
Core Web Vitals measure how fast, responsive, and stable your website feels to users. Poor performance leads to higher bounce rates and lower rankings. By improving loading speed (LCP), interactivity (INP), and layout stability (CLS), you can enhance user experience, increase conversions, and strengthen overall SEO performance. Introduction Core Web Vitals might sound technical, but…
AI images are not penalised by Google and it has no direct impact on SEO. Their SEO impact depends on quality, authenticity, and optimisation. When used poorly, they can harm users trust and engagement and Google cares about the user. Used carefully alongside real visuals, they can support content without replacing authentic imagery. Introduction AI-generated…
Focusing only on Google limits a brand’s search visibility and creates dependency risk. Microsoft Bing drives significant traffic through defaults and enterprise systems. Optimising for all search engines improves reach, reduces risk, and ensures consistent performance across different algorithms and evolving AI-driven search ecosystems. Preread This article is written by Humans for Humans. Audience: Business…
Page errors occur when browsers, search engines and LLM crawlers cannot access a webpage, usually due to issues like missing pages, broken redirects, or server failures. These errors harm SEO by wasting crawl budget, breaking user journeys, and reducing link equity. Identifying and fixing them quickly helps protect rankings and site performance. Before you continue…
Amputating marketing during global instability is a reactive move that ignores market mechanics. Like selling stocks when the share marketing is falling, cutting SEO kills momentum and creates an authority gap. Instead of eliminating your team, streamline operations and find efficiencies to ensure you own the market when the rebound inevitably arrives. Introduction In the…
User-generated content (UGC) is content created by customers—such as reviews, photos, or social posts—about a brand, service or product. It helps businesses build trust, increase engagement, and strengthen marketing efforts. By showcasing authentic customer experiences, brands can create credible, cost-effective content that supports SEO, social media, and Digital PR strategies. Introduction User-generated content (UGC) is…
SEO consulting offers expert guidance that helps businesses improve their search rankings through audits, strategy, and recommendations without hiring a full agency. It identifies technical issues, on-page and off-page recommendations, providing a clear roadmap to increase visibility, attract the right audience, and achieve sustainable organic growth. Introduction A lot of businesses want to engage with…